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The article is a thorough review of the Ladbrokes gambling business. This analysis covers the service’s past, functionality, design, sports & competition, upsides, and downsides.

This article is part of our comprehensive Reviews section for Bookmakers. The Gambling Companies site provides information and recommendations for other sports betting companies appropriate for Australians. The following information is regularly updated to keep it up-to-date. Ladbrokes Review Full Details Sign up Bonus,Current Promotions


Ladbrokes is a bookmaker based in London that was founded at the end of the 19th century, making it one of the longest known bookies. With more than 2,700 gambling shops in the UK, Ireland, Spain and Belgium as well as more than one million online customers, Ladbrokes is one of the world leaders in the betting business.

Ladbrokes ‘ sports betting operations are managed by Ladbrokes Limited PLC and Ladbrokes Sportsbook LP, a branch based in Gibraltar’s British overseas territory. There are about 15,000 employees working on the complex sports gambling and entertainment services, according to the company’s own statistics.

The largest market is in the UK, where it makes an operating profit of £ 116 million, mainly from betting on football, horse and greyhound racing, as well as other sports and machines. With mobile accounts for about 70 percent of the sportsbook stakes, their digital presence is growing all the time.

Ladbrokes History

As we are currently aware, the Ladbrokes betting company was founded and floated on the London Stock Exchange in 1967 by philanthropist Cyril Stone.Ladbrokes was worth £ 1 million at the time, but the company was valued at around £ 2 billion when Mr. Stein left the company in 1994. Ladbrokes, one of the Big Four’s founding bookmakers, continued to thrive, building a presence online in 2000. Ladbrokes signed a £ 2.3 billion contract with Coral rivals in November 2016 and revenue from rose by 17 percent throughout the year despite bad sport results in the UK. The combined bets, evidently, against Leicester City, Brexit, and President Trump were 4,503,905/1.

Historically, Ladbrokes has based its business around providing gambling services to thousands of British clients, mainly on horse and greyhound racing. The firm has built up a strong consumer name for itself by delivering on its customers ‘ needs, but strives to evolve through extensive online gambling content, offers and overall customer service.

Countries that Welcome Ladbrokes

Ladbrokes are available in the following countries:

United Kingdom Jersey
Republic of Ireland Liechtenstein
Argentina Luxembourg
Belarus Lebanon
Barbados Malta
Croatia Mauritius
Germany Netherlands / Netherlands Antilles
Ghana New Zealand
Gibraltar Nigeria
Guernsey Seychelles
Isle of Man Tanzania

 Restricted countries:

  • American Samoa
  • Belgium
  • Bulgaria
  • China
  • France
  • Greece
  • Hong Kong
  • Israel
  • Italy
  • Poland
  • Luxembourg
  • Slovakia
  • South Korea
  • Slovenia
  • South Africa
  • Turkey
  • United States
  • S. Virgin Islands
  • S. Minor Outlying Islands
  • Hungary
  • Norway
  • Switzerland
  • Finland
  • Canada
  • Ukraine
  • Singapore
  • Romania
  • Russia
  • Albania
  • Armenia
  • Belarus
  • Croatia
  • Czech Republic
  • Japan
  • Lithuania
  • Portugal
  • Thailand
  • Cyprus

Ladbrokes Licensing & Safety

Ladbrokes Betting & Gaming Ltd. is licensed and regulated by the British Gambling Commission for persons gambling in Great Britain.

LC International Limited licensed, Suites 6-8, 5th Floor, Europort, Gibraltar are licensed and regulated by the Gibraltar Government and Gibraltar Gambling Commissioner.

Betting Interface and Website Layout of Ladbrokes

Ladbrokes uses their website with a straightforward and simple design.

All the big categories offered to you just above their distinctive red flag, and below is list of the popular sports bets of the day. The user-friendly interface is easy to see as you look at the site, and the most popular games are put in the right place where they will find.

The website is used to provide the user with a guide to some of Ladbrokes ‘ special offers and discounts to placing them in highly visible locations. In the sports pages, navigation is seamless, so switching between games is a breeze. If you want to leap and see what’s going to happen in the following few days, Ladbrokes is looking after the specifics quickly.. The page of the casino is a paw-through blast. If you like playing flashy video poker, it’s upright and easy to see all the games that are most popular.

ladbrokes website homepage

When you linger over them for a second, games widened. This saves space and allows you to quickly browse around.

Unlike many other platforms that have a wide range of content to browse and contend against, Ladbrokes takes a huge amount of time to get around and make it a breeze.


  • Betting exchange feature
  • Live betting at horse races
  • Live streaming
  • Mobile apps and telephone betting
  • Financials betting
  • Fast payments
  • Over 35 sports


  • Too many country restrictions
  • Average odds
  • Not enough payment methods

Ladbrokes Sign-up Procedure

Ladbrokes registration form

Signing up in Ladbrokes is really simple. Just follow the steps below to create an account.

  • Go to the official Ladbrokes website.
  • On the homepage, click the ‘Join Now’ button below the green ‘Log In’ button located at the upper right-hand corner of the screen.
  • After clicking the ‘Join Now’ button, a pop-up registration box will appear. Complete the 3-step registration process which includes the About YouContacts Info, and Account tabs.
  • Read the terms and conditions of the site and adhere with them.
  • Check your email and verify your account.

Confirmation of Ladbrokes ‘ account requires confirmation of the country of origin, age and name of the consumer. While during your registration Ladbrokes does not ask for verification of your identity, you do ultimately need to check your account if appropriate. If Ladbrokes demands copies of your identity documents, you need to verify your record.

Here are some of the requirements that you may need to put forward:

  • A coloured copy of your Driver’s License
  • coloured copy of your Passport
  • A coloured copy of your Utility Bill, Hospital Letter, Bank Statement, Certification from bank, Payslip, or other documents that confirms your address

Moreover, if you lost any of your login details, go to the login section of Ladbrokes and then click ‘Forgotten Login Details?’ below the green ‘Log in’ button. You will then be redirected to a page where you can reset either your Password or your Username, depending on which information you lost. If you forgot both your username and password, just select either of the two options. Go to the tab of your chosen option, provide the required information, and click click ‘Reset Password’ for the Reset Password tab or ‘Retrieve Username’ for the Retrieve Username’ tab.

Bonuses & Promotions in Ladbrokes

Promotion code: 20FREE

  • Get £ 20 in Free Bets (4x £ 5) if you sign up with’ 20FREE’ code and spend £ 5 on games!
  • Register a new smartphone or digital Ladbrokes account using the’ 20FREE’ promotion code.
  • Place cumulative qualifying stakes of £ 5 or £ 5 each way at odds of 1/2 or more.
  • You will receive 4x £ 5 Free Bets for immediate use!
  • Upon crediting your Free Bets, you will have seven days to use them
  • Other T&Cs will apply.


Special Promotions

Casino Welcome Bonus. – £50 welcome bonus on elected games
when you stake £10.
Live Casino. -Score on mystery Football Roulette and win up to 250 cash

Loyalty Program

Sure. Ladbrokes offers a loyalty rewards platform that offers points and free bets. Ladbrokes Poker also offers a loyalty program where players can swap their poker points for merchandise online.


Min. Bet
Max. profit £1.000.000 per day
Type of odds American, Decimal, Fractional



Ladbrokes Deposit Options

  • Bank Wire Transfer
  • Maestro
  • MasterCard
  • Neteller
  • PayPal
  • Solo
  • Switch
  • Ukash
  • Visa Electron
  • Western Union
  • AstroPay Card
  • Entropay
  • EPS
  • GiroPay
  • iDEAL
  • Paysafecard
  • Skrill
  • Sofortuberwaisung
  • Trustly
  • Visa Debit

Withdrawal Options

  • Maestro
  • Neteller
  • PayPal
  • Visa Electron
  • Visa
  • MasterCard
  • Skrill
  • Visa Debit
  • Entropay

Ladbrokes Deposit & Withdrawal Times

Visa LogoVisa £5 £99 999 Instant £5 £30,000 3-5 Days
MasterCard LogoMasterCard £5 £99 999 Instant £5 £30,000 3-5 Days
PayPal LogoPayPal £10 £10,000 Instant £10 £10,000 Up to 2 Days
Neteller LogoNeteller £10 Not specified Instant £10 Not specified Up to 2 Days
Skrill LogoSkrill £10 Not specified Instant £10 Not specified Up to 24 Hours
Paysafe Card LogoPaysafe Card £5 Not specified Instant Nil Unavailable N/A
ApplePay LogoApplePay £5 £99 999 Instant £0.01 £30 000 1-3 Days

Currencies Allowed:

  • Australian Dollar
  • British Pound
  • Canadian Dollar
  • Chinese Yuan
  • Danish Krone
  • Thai Baht
  • Euro
  • Hong Kong Dollar
  • Japanese Yen
  • New Zealand Dollar
  • Norwegian Krone
  • US Dollar
  • Polish Zloty
  • Singaporean Dollars
  • South African Rand
  • Swedish Krona
  • Swiss Franc

List of Games to Bet on Ladbrokes

  • American Football
  • Aussie Rules
  • Baseball
  • Basketball
  • Boxing
  • Cricket
  • Snooker
  • Specials
  • Cycling
  • Darts
  • Football
  • Formula 1
  • Gaelic Football
  • Golf
  • TV Specials
  • Tennis
  • Greyhound Racing
  • Handball
  • Horse Racing
  • Hurling
  • Ice Hockey
  • Motor Cycling
  • Virtual Sports
  • Volleyball
  • Motor Sports
  • Movies
  • Politics
  • Royal Specials
  • Rugby League
  • Rugby Union
  • Speedway

Finally, the company has set up a betting exchange, similar to the one run by Betfair. If you have never used a betting exchange, it is pretty straightforward. In an exchange format, anyone can create odds for a match (which are different than the actual odds) and post the bet waiting for someone to accept it. The site takes their commission, and the bet is paid out just like it would if it was a bet versus the house.

Security and Fair Play

If a long history with a perfect record that dates back to 2000 is not enough to show that the online casino is reliable, there are a few more signs covered in the Ladbrokes Casino Review. The first is the license from the UK Gambling Commission, which is fairly difficult to obtain and maintain for a long period of time. However, the size and reputation of the company certainly made it easier to focus on the market where it has a big share.

For other countries, players benefit from the licensing process and regulations of the Gibraltar government and other local approvals.

The European Sports Security Association seal is shown on the website, as are logos for Gamcare, independent auditors for payment reviews and the trust for responsible gambling. All of these are great signs to see at a big casino online and speak for the security and fair play available here.

Playtech comes with its own set of guarantees for the games, being a trusted and reputable internet casino game developer responsible for some of the biggest payouts in the business. All of the online games have random generators and the Ladbrokes Live Casino is verified on a regular basis to make sure that the equipment meets the same standards of a safe land-based casino.

Ladbrokes Mobile Betting

mobile apps for Ladbrokes
Mobile apps for iOS & Android

Ladbrokes, affectionately referred to as “The Grid,” has created an incredible online platform for all your gaming needs.This app serves as the Ladbrokes system’s direct interface and keeps track of all your wagers in real time.

When the app is troublesome, you can always back up your website with your account with Ladbrokes so that you can’t worry about being out of touch.

As you can see, Ladbrokes ‘ mobile app is different to all current systems and can be used with appleiOS and Android devices.

We also released a version that deals for Windows-based phones, and it will be available to you regardless of how you like to connect “the network” and how all of Ladbrokes ‘ live sports matches are televised.

Also during the match you can take advantage of your live betting.The world of sports betting is at your fingertips with this phone call in your pocket.

Support for the Customer

Ladbrokes ‘ customer service is exceptional, to say the least.Most bookmakers don’t rely on their punters hearing, but Ladbrokes has an easy and effective contact us site that makes it easy to solve your problem.

Service to the Customer

Support Details
In addition to the technical difficulties facing Ladbrokes, we believe that you can telephone Ladbrokes 24 hours a day, 7 days a week.
. Contact No. 0800 777888
Address: Ladbrokes plc, Imperial House, Imperial Drive, Rayners Lane, Harrow
Postal Code: HA2 7JW
Email [email protected]
Live chat Yes
Working Hours 0 – 24

The Ladbrokes can also be called with free telephone number.What we really like about the telephone numbers is that they are special for the various sports, because we dislike them when they send us a central number and are then moved from’ pillar to post’ until we get support. That was not the case, and within two minutes our call was answered and handled quickly and politically. Always grant Ladbrokes the right to use and write’ snail mail.’

The Verdict

Ladbrokes is the new British gambling giant’s push into Australia. The website app is state-of – the-art, with impressive betting features and a well-designed section of account management. With a particularly wide range of markets for the popular Australian codes, the wager selection is strong. We also like the fact that bonus credit can be divided into multiple wagers instead of wagering in one hit forcefully.

The Main reasons that we use this betting platform so much have been highlighted.

  • Good deposit choices, including POLi 2 and Paypal
  • Excellent promotional betting – probably the best bookmaker ever.
  • Easily register and verify
  • Slick betting interface
  • Minimum bet of $0.50 is small.
  • Can split up to four bets on bonus credit
  • Good feature for multiple betting
  • Members can choose to obtain a  Ladbrokes VISA Prepayment Card linked to their betting account from Ladbrokes.
  • QuickCall feature is revolutionary for quick live betting.
  • You can get an odds boost for your option of racing once day.

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